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"Tricking The Search Engines - Does it work and is it worthwhile?"

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<table width="75%" cellpadding="0" cellspacing="0" bgcolor="#CFEEFF" border="4"><TR><TD> <center>Tricking The Search Engines - Does it work and is it worthwhile?</center>

Once again there seems to be a proliferation of offers to
"trick" the search engines and get website owners more
business by way of better rankings.

We all want a better ranking don't we, but is this worth it
?
 
Here is an example of an ad seen recently -
 
"Boost your website's exposure in the Search Engines.
 
Get over 9999+ individual listings for your website the
next time the spiders visit. Every page is dynamically
created to target your personal keyword list."
 
Before parting with your hard earned dollars I would urge
you to read what the Search Engine people think of such
techniques and how they are dealing with them.
 
Representatives of the major Search Engines have given clear
indication that the following practices are viewed as
spamming -
 
(1) Web pages that are built primarily for the search
engines and not your target audience, especially
machine-generated pages. 
(2) Link farming and link spamming, particularly
free-for-all (FFA) links. 
(3) Pages that contain hidden text and hidden links. 
(4) Cloaking, a practice in which the search engine and the
end user do not view the same page. 
(5) Excessively cross-linking sites to artificially inflate
a site's apparent popularity. 
(6) "Great quantity and little value" pages. 
(7) Filling pages with irrelevant Keywords.

(The above list is by no means comprehensive and policies
for each Search Engine should be checked prior to site
submission to ensure best results)

Such practices are likely to result in the eventual demotion
in rank of your pages at best, removal and banning or your
pages at worst.

Neither result will achieve much for your business!
 
Worth noting that Major Search Engine management staff
recently defined Search Engine Spam as "using techniques to
artificially influence a search engine's precision or
relevancy."
 
Thus what is considered Spam by Search Engines is based on
"effect rather than technique".
 
Given the enormous benefits of good Search Engine ranking,
clearly it is better to follow the recommendations and
guidelines offered by the major Search Engines
and achieve the desired ranking "legally".
 
Whilst there may be minor differences in the recommendations
made by the major search engines most have the following in
common -
 
(1) Focus on content. 
(2) Straightforward design. 
(3) Link to other relevant sites only. 
(4) Submit the URL of your main site only unless otherwise
instructed. 
(5) Ensure your site is easy to use in simple browsers.

Remember although there may be a high degree of cooperation
and information exchange between the major Search Engines,
they are still in competition with each other. The way a
Search Engine succeeds is by giving you the user what you
want - accurate and relevant results to your searches so
that you return again and again.

They following links offer guidelines to the content and
Spam policies for two of the major Search Engines -
 
Google

<a href="http://www.google.com/webmasters/">http://www.google.com/webmasters/</a> 
<a href="http://www.google.com/contact/spamreport.html">http://www.google.com/contact/spamreport.html</a>

Inktomi

<a href="http://www.inktomi.com/products/search/content_policy.html">http://www.inktomi.com/products/search/content_policy.html</a> 
<a href="http://www.inktomi.com/products/search/spampolicyfaq.html
">http://www.inktomi.com/products/search/spampolicyfaq.html</a>

It can only be recommended that great care be taken before
parting with hard earned cash to try and obtain false
rankings, you may simply be paying for your own demise!
Caveat Emptor! (Let the buyer beware)
 
By EKiwi

About the author: 
54 year old male, Owner of both online and offline businesses
with many years of experience in management and sales &
marketing. EKiwi's Business Opportunities and Resource Center at: 
<a href="http://clik.to/Ekiwi1">http://clik.to/Ekiwi1 </a> 
 <HR> Copyright 2002 "Ekiwi's Hint's, Tips & Newstuff" 
mailto:newsletter16@ultimatementor.com 
http://trak.to/EKiwi/ 
http://clik.to/Ekiwi1

This article including this resource box may be used and
reprinted in full.

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************************************************************
Tricking the Search Engines - Does it work and is it
worthwhile ?
************************************************************

Dear <<ename>>

Once again there seems to be a proliferation of offers to
"trick" the search engines and get website owners more
business by way of better rankings.

We all want a better ranking don't we, but is this worth it
?

Here is an example of an ad seen recently -

"Boost your website's exposure in the Search Engines.

Get over 9999+ individual listings for your website the
next time the spiders visit. Every page is dynamically
created to target your personal keyword list."

Before parting with your hard earned dollars I would urge
you to read what the Search Engine people think of such
techniques and how they are dealing with them.

Representatives of the major Search Engines have given clear
indication that the following practices are viewed as
spamming -

(1) Web pages that are built primarily for the search
engines and not your target audience, especially
machine-generated pages.
(2) Link farming and link spamming, particularly
free-for-all (FFA) links.
(3) Pages that contain hidden text and hidden links.
(4) Cloaking, a practice in which the search engine and the
end user do not view the same page.
(5) Excessively cross-linking sites to artificially inflate
a site's apparent popularity.
(6) "Great quantity and little value" pages.
(7) Filling pages with irrelevant Keywords.

(The above list is by no means comprehensive and policies
for each Search Engine should be checked prior to site
submission to ensure best results)

Such practices are likely to result in the eventual demotion
in rank of your pages at best, removal and banning or your
pages at worst.

Neither result will achieve much for your business!

Worth noting that Major Search Engine management staff
recently defined Search Engine Spam as  "using techniques to
artificially influence a search engine's precision or
relevancy."

Thus what is considered Spam by Search Engines is based on
"effect rather than technique".

Given the enormous benefits of good Search Engine ranking,
clearly it is better to follow the recommendations and
guidelines offered by the major Search Engines
and achieve the desired ranking "legally".

Whilst there may be minor differences in the recommendations
made by the major search engines most have the following in
common -

(1) Focus on content.
(2) Straightforward design.
(3) Link to other relevant sites only.
(4) Submit the URL of your main site only unless otherwise
instructed.
(5) Ensure your site is easy to use in simple browsers.

They following links offer guidelines to the content and
Spam policies for two of the major Search Engines -

Google

http://www.google.com/webmasters/
http://www.google.com/contact/spamreport.html

Inktomi

http://www.inktomi.com/products/search/content_policy.html
http://www.inktomi.com/products/search/spampolicyfaq.html

By EKiwi

About the author:
54 year old male, Owner of both online and offline businesses
with many years of experience in management and sales &
marketing. EKiwi's Business Opportunities and Resource Center at
http://clik.to/Ekiwi1 
________________________________________________________________
Copyright 2002  "Ekiwi's Hint's, Tips & Newstuff"
mailto:newsletter16@ultimatementor.com
http://trak.to/EKiwi/
http://clik.to/Ekiwi1

This article including this resource box may be used and
reprinted in full.
________________________________________________________________

ALL INFORMATION MUST REMAIN INTACT