In the middle of 2009, Google reached 9.5 BILLION searches monthly. That comes out to roughly 316 Million searches daily. This is important since if you were not on the initial web page of Google for any one of those 316 Million searches each day, you do not exist. No one is going to the yellow web pages any longer. Newspapers are failing left and also right. Libraries have more individuals going to log right into their email account, store online, as well as play video games than they provide for books, and you are utilizing Westlaw or Lexis for your legal research study. There is a great factor for all of this- the information you find is faster, much more appropriate as well as much more actionable.
If you are not rating on the first web page of Google, it is time to awaken as well as begin finding out why. Last month there were 246,000 look for divorce attorney, 201,000 look for criminal attorney and also another 200,000 look for injury lawyer. The list goes on and on and we know that 62% of that web traffic goes to the initial 3 all-natural search results page.
See or Search Engine Optimization is something that every lawyer ought to be working on. In a down economy you have to be actively marketing in the direction of your most rewarding market, SEO allows you to do that and get a massive return on investment. Just how much are you investing in marketing in the yellow web pages? Just how much on print lawyer marketing or neighborhood mailers or advertisements? Radio and T.V.? Online marketing enables you to concentrate on your most profitable customers while raising the variety of brand-new situations that call you or request for you to call them. Just how would certainly you really feel if everyday another customer called and also asked you to take their situation? How much would that consistent stream of clients deserve to you? That is what online marketing can do for you. There are some things to look out for as well as some best techniques, I will certainly cover them in various other write-ups however, for currently here is a quick listing.